Company Profile
Automotive Broadcasting Network
Company Overview
The Automotive Broadcasting Network (ABN), a Brothers Media Group company, is the only end-to-end digital broadcasting network designed to meet the complex digital signage, programming and contextually relevant advertising needs of retail automotive dealers. ABN serves dealerships of all sizes with “built-to-suit” packages of varying scope and cost. Through its patented and proprietary technologies, ABN delivers a transformative customer experience that drives increased sales, customer retention and brand loyalty to dealerships. ABN’s team of experts in advertising, broadcasting and OEM brand compliance, provide the following services to ABN subscribers:
• A modern in-store digital experience driven by proven digital signage strategy.
• Hardware and technology procurement, installation, set-up and maintenance.
• Custom content consultation, creation and implementation.
• Customized advertising and dynamic content products.
• Optimized programming from 70+ providers, including CBS, CNET and MLB.
Company History
While an executive for Asbury Automotive Group, Jerry Daniels, our founder, attended manufacturer launch events and watched as they played captivating spots that primed the dealer body to sell the latest models. Jerry determined that if he could find a way to communicate as the OEMs did and produce advertising that emotionally engaged the customer in the same way, they would be equally enthusiastic to buy.
In 2007 technology caught up to Daniels’ vision and a system to use digital signage, a new technology at that time, to deliver targeted messaging to retail automotive dealers was launched. The concept proved very effective at targeting customers that were already in the facility with their vehicle needs top-of-mind. Powerful in both service and the showroom, ABN quickly attracted customers by providing marketing that drove revenue across all departments while informing, educating and building dealership loyalty with customers.
Notable Accomplishments / Recognition
Partnered with many of the largest privately held dealer groups in the U.S. and major automotive manufacturers.